Tuesday, January 19, 2010

Kelly Baca of Coldwell Banker Devonshire in Denver Earns Certified Negotiation Expert Designation



DENVER, Colo. - January 12, 2010 -

Kelly Baca, a leading real estate professional with Coldwell Banker Devonshire in Cherry Creek, has earned the Certified Negotiation Expert (CNE) designation from Negotiation Expertise, LLC, a negotiation training and coaching company serving real estate professionals across the United States. Real Estate Trends recently named the CNE designation as one of the top five most popular designations in real estate. In spite of this, only a small number of realtors have received the designation nationally. Most importantly, CNE agents are getting their clients better results and using their designation for a marketing advantage with both home buyers and sellers.

Baca has garnered numerous awards throughout her distinguished career, including the International Sterling Society, International Diamond Society, and the Realtor Roundtable of Excellence award from 2003 to 2009. She is a Previews Property Specialist recognizing particular expertise in the marketing of luxury homes. Baca is a Colorado native and specializes in Denver’s finest and most historic neighborhoods. Her professional background includes more than 25 years of advertising and marketing experience. Baca joined Coldwell Banker Residential Brokerage at the Devonshire office in 2001. She is known for her innovative marketing methods, which maximize home seller's profits. Kelly is a supporter of Safe House and the Delores House and enjoys world travel, cooking, and entertaining.

Prior to real estate Baca held management positions with Gart Sports Corporation (now Sports Authority), IXL Denver (an international web developer), Colorado Studios, the Colorado Motion Picture and Television Commission, May D&F, and DeOlivera Creative, Inc. She also served as Public Relations Manager for Morale, Welfare & Recreation of San Vito Air Station, Italy.

Baca is a member of the Colorado Association of Realtors and the National Association of Realtors. She has built a successful business through referrals and repeat customers. Baca particularly enjoys working with first-time buyers who seek to fulfill the Great American Dream of home ownership.

The Coldwell Banker Devonshire office is located at 200 Fillmore Avenue, Suite 300 and can be reached by phone at 303.758.7611. Baca can be reached directly 303.748.3295 or via e-mail at Kelly.baca@devonshirehomes.com.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in Colorado, operates 14 offices with more than 1,180 sales associates serving the communities of the Denver area. The company offers residential and commercial brokerage, corporate relocation and mortgage services. Through its internationally renowned Coldwell Banker Previews® program, the company is widely recognized for its expertise in the luxury housing market. Coldwell Banker Residential Brokerage, online at www.ColoradoHomes.com, is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices. For more information please visit www.ColoradoHomes.com or call 925.275.3085.

Marilyn Dana of Coldwell Banker Devonshire Earns NRT Top 1,000 Distinction




DENVER, Colo. - January 13, 2010 -

Marilyn Dana, a leading broker associate with Coldwell Banker Devonshire in Cherry Creek, has earned the distinction of being named to NRT LLC's Top 1,000 sales associates for the third quarter of 2009. NRT is the parent company of Coldwell Banker Residential Brokerage. Dana was recognized for her determination and outstanding sales abilities that placed her in the upper echelon of NRT's 54,000 sales associates. She has also ranked among the 20 top-producing Coldwell Banker Residential Brokerage sales associates in Colorado for seven consecutive years.

"Marilyn has single-handedly bolstered our business, the housing market and the economy through her impressive sales accomplishments," said Chris Mygatt, president of Coldwell Banker Residential Brokerage in Colorado. "We all know that owning a home is perhaps the most significant contributor to building personal wealth. Through Marilyn's continuous efforts and commitment to exceptional service, she personally makes a difference on so many fronts. We are please to have Marilyn in the Coldwell Banker Residential Brokerage family and I wish to personally congratulate her on this impressive professional achievement."

Dana has spent the past 24 years as a top-producing sales professional, earning Coldwell Banker Residential Brokerage’s highest honors for sales production. Born in New Jersey, Dana has a Masters Degree in Education. In her first career she taught special education and gifted students in New Jersey, Arizona, Illinois and then Colorado. A short time after moving to Colorado in 1982, Dana began her second career in sales. As a sales person in the technology arena she became the top sales person in the company within one year. These highly successful careers provide a strong foundation in working effectively with people and finding the best solutions for the needs of clients.

Dana is also passionate about residential real estate. Her character is exemplified by enthusiasm and compassion - both qualities that make selling a home and finding a new one less stressful and more satisfying. Dana takes a personal interest in walking her clients through the sales process…an emotional experience for most people. "Watching them fall in love with their new homes is the greatest gratification of all," said Dana.

The Coldwell Banker Devonshire office in Cherry Creek is located at 200 Fillmore Avenue, Suite 300 and can be reached by phone at 303.758.7611. Dana can be reached directly at 303.378.1089 or via e-mail at Marilyn@MarilynDana.com. Additional information is available online at www.MarilynDana.com.

About Coldwell Banker Residential Brokerage

Coldwell Banker Residential Brokerage, a leading residential real estate brokerage company in Colorado, operates 14 offices with more than 1,180 sales associates serving the communities of the Denver area. The company offers residential and commercial brokerage, corporate relocation and mortgage services. Through its internationally renowned Coldwell Banker Previews® program, the company is widely recognized for its expertise in the luxury housing market. Coldwell Banker Residential Brokerage, online at www.ColoradoHomes.com, is part of NRT LLC, the nation's largest residential real estate brokerage company. NRT, a subsidiary of Realogy Corporation, operates Realogy's company-owned real estate brokerage offices. For more information please visit www.ColoradoHomes.com or call 925.275.3085

Friday, January 8, 2010

The Year in Real Estate – Frequently Asked Questions About 2009 and What’s Ahead in 2010




As we approach the end of 2009, I can’t help but look back on all the real estate industry has been through this past year. After three years of a declining real estate market, 2009 brought a much needed break for the hard hit real estate sector. Driven largely in part by the economic stimulus that helped the housing market emerge from the recession, it leaves many of us wondering what is next for real estate. Will housing prices rebound? Will the new extended and expanded tax credit be just what the doctor ordered? Will the luxury market recover similarly to the en¬try level? In fact, these are just a few of the questions I’ve been asked lately. So, I thought I’d gather a few of my own FAQs and share with you my views on 2009 and what may be ahead for 2010.

• How did the housing market fair in 2009? Although it was a challenging year, it was a year of transi¬tion in many of our markets. We bounced along a rough bottom but at the same time, we are now prepared for a modest and consistent improvement. The second half of 2009 was when we finally saw a jumpstart, which seemed to stem from consumer confidence. Does a buyer feel confident in his/her employment and finances? If so, then buying a home is typically a good option.

• Do you think the extended and expanded tax credit will solidify our market recovery? We are certainly recognizing that the tax credit is compelling if a potential buyer is confident in his/her finances or future employ¬ment, and it has helped to increase activity in the lower end market. But it probably won’t create a market-wide recovery. For that, we need to remind move-up buyers that now may be the best time in our history to step up to the higher priced homes.

• Do you think we’ve hit bottom? I think in many communities we probably have hit bottom. We are seeing statistical evidence of it in the average sale price and in the number of homes sold. Interestingly, the communities that may have hit bottom are not necessarily those that were hardest hit by foreclosures. The communities that are strongest today are those that are clearly most desirable. When the market gets soft, the people who previously couldn’t afford their first choice community had to settle for their second or third choices. But thanks to the opportunities in today’s market, they are better able to buy into their first choice neighborhoods.

• What do you recommend to today’s home buyer? Buyers need to understand that the market is a little schizophrenic right now. It is probably the time to buy, but the market has been challenged. You may see that in certain markets, we’ve had lower prices and decreasing numbers of available homes for sale. The problem is that if you wait a year, you’re probably going to run up against a lot of challenges: increased interest rates, increased buyer demand and decreased housing inventory. The combination of those factors is creating more urgency in the more desirable markets today.

• What do you anticipate for real estate in 2010? I predict that in 2010 the more desir¬able neighborhoods will see a modest increase in sales price and a decrease in the number of homes on the market. We’ll likely see an overall stabilization in the marketplace and a slight increase of the average sales price of homes. We probably won’t ever return to the sales levels of 2005 and 2006 because so many of those sales were artificially cre¬ated. But, I believe we are now on the right path toward modest, sustainable growth.
What a ride 2009 has been. And although there still could be a few surprises ahead, I for one am glad to see many of our challenges of this past year behind us. I truly believe that we are collectively emerging from this difficult market with a renewed awareness of the real estate industry, its affects on our nation’s financial stability and how important it is to learn from our mistakes. We have weathered the storm and seem well positioned to reap the benefits of an evolving market.



It’s a New Year…But Is It a New Housing Market?

We’ve all been reading the conflicting headlines. Some say 2010 will have its challenges. Others say 2010 will be the start of good things to come. But what’s the truth? How can we read through the pessimism and for that matter, the rose colored glasses, to determine what is the truth?

Well, as we all know, only time will truly tell.

But in this forum, I have the ability to offer my insight and share what I believe the coming year will bring. Together, we’ll weed through the headlines and I’ll offer my honest, unbiased opinion. And a year from now, we’ll look back on this edition of Weekly Market Watch to determine if my hunch was correct or if I should’ve kept my opinions with the rest of the weeds.

• Overall. I think 2010 will be the year we begin to build a foundation. Many experts are predicting that the recession is nearly complete, if it isn’t already as measured by a decline in negative growth. But the recovery is going to depend on stimulus spending and doing more to facilitate job growth. As Leslie Appleton Young said, “If we don’t create more direct policies to get people back to work, this could go on much long.”

• Let’s start with foreclosures. No, I don’t think we’re out of the woods yet. I think we have a lot of work ahead of us and much of that has to do with the state of the overall economy. Unemployment is still high and while I think we’re better, we’re not healed. The latest U.S. Bureau of Unemployment Figures show that unemployment rates were higher in November 2009 than for the same period in 2008 in all 372 metropolitan areas. What happens when people lose their jobs? They typically aren’t able to pay their mortgages. There are also many people out there with adjustable rate mortgages that just haven’t yet adjusted. If the government doesn’t step in and those mortgages adjust, many people will find themselves in a short sale or foreclosure situation. Fortunately the good news is that the government is putting more pressure on the banks to work with homeowners and my hope is that if that, combined with the government’s own work to help homeowners in trouble, I think we’re on a better path with these foreclosures than we were a year ago.

• Interest rates. There are a lot of schools of thoughts with relation to the future of interest rates. I tend to agree with many economists who believe that last year’s record low interest rates, where some were able to secure a 30 year fixed rate mortgage for under 5%, may be a thing of the past. Do I see them taking a surge in 2010? No, probably not. CNBC Reporter Diana Olick wrote, “Unless the government decides to extend its Fannie-Freddie purchase program or do something else to juice the credit markets, mortgage rates will rise steadily, probably leveling off somewhere around six percent” and I tend to agree with that philosophy. Still a good place to be. But having said that, I encourage you to review my February 2009 Reality Check piece in which I shared how increases in purchasing power can affect a buyer’s purchasing power. I have updated it with the latest numbers and if you are considering buying, you may want to consider doing so before interest rates start making their way up. Even a small hike in rates can dramatically affect your purchasing power.

• The hottest market? The entry level market is by and large the hottest segment of the housing market right now and in all honesty, probably will continue to be in 2010. But, it was also the first to experience the downturn so it is certainly easy to suspect that it would be the first to recover. What we know about the entry level market is this:
o Homes saw a great deal of depreciation in this market
o This market was most affected by foreclosures and short sales
o Affordability is especially high in this market
o The inventory is low in the entry level market in many areas


I don’t see much of this changing in 2010.

I do see a trickle affect coming from the entry level market into the move-up market. Many homeowners are looking to take advantage of the $6,500 existing homeowner tax credit as well as the opportunity to cash in on a buyer’s market in the entry level and a seller’s market in the move-up region. It really is a perfect storm for this group and I hope more move-up buyers will consider that. Fortunately, we have our Move-Up Marketer program which helps to educate move-up buyers about the opportunities in today’s market.

The luxury market is a very different market indeed. It was the last to be affected by the market changes and in all likelihood it will be the last to recover. Having said that, there are some very interesting pockets of success. It really depends on the house, the neighborhood and the overall demand for that market. We’ve seen instances where a million dollar home comes on the market only to be snatched up within a few days. Then, others, just sit. It really comes down to what the market will bear.

In the end, regardless of what the market may or may not be in the coming year, the bottom line is, it may be a really great time to buy. Attractive interest rates. Increased affordability. Tax credits. Higher inventories in some market. In many instances, there hasn’t been a better opportunity to buy in decades. Please don’t lose sight of that. If you are in a position to buy and are considering do so, please do explore your options. I believe 2010 will be a year of building a solid foundation on which to build. Don’t wait until it is too late.

Sorry to be so long-winded but I wanted to give you a really good glimpse at the coming year. Now, let’s take a look at this week in real estate:

Boulder/Longmont—Boulder reported, as one might expect, Christmas week put a huge dent in all numbers. Over the past two weeks we see that new listings are down 62%, sales are down 46% and showings are down 52%. Here's to 2010!!Longmont reported 2010 is going to be a good year for buyers. The tax credits are too good to ignore so now is the time to act. Short sales are still a large part of our business. They are time consuming and frustrating but they can be a good value. They are also impacting appraisals in certain neighborhoods. Higher priced properties are still long "days on market.” If you want or need to buy a home this is one of the best times. Interest rates are low, prices are low and motivated sellers are ready to negotiate and the tax credit not to be missed.

Evergreen/Conifer—Evergreen reported we had a total of one new listing for the week & four listings that went under contract including two parcels of lands. We had a total of 23 showings during the week. Activity is down due to normal seasonal activity however most agents are reporting that both buyers and sellers will resume activity after the year end holidays are over. Listings are expected to come back on the market beginning mid-January for the spring selling season. Conifer reported there were no new listings taken during the reporting period. One of our listings went under contract. The number of showings is declining due to seasonal trends but is expected to return to normal levels beginning in mid-January. Property values have not recovered along the 285 corridor and large numbers of bank REOs and short sales remain on the market.

Denver Central – With the extension of the tax credit to 2010 there has been an increase in first time buyers looking for property to take advantage of the $8000 credit. We've also had several existing homeowners contact us for information on the $6500 tax credit. We continue to see inventory shortages in the Denver market which has created multiple offer situations in the lower end market. The inventory is substantially lower than it's highpoint in 2007. Over 50% of the home sales in the Denver metro area are under $250,000. If you're looking to sell a home that is priced under $300,00 this is a great time to sell. This is definitely the perfect market to move up to a higher priced home. Your financial gain in getting a higher priced property for less should be a big reason to make a move now & take advantage of the slower high-end market. Overall we are very encouraged and excited about the future of real estate in 2010.

Devonshire—No information reported.

Douglas County— Showings were down in December and this is the norm during the last two weeks of the year. We have several agents very excited about the new year as they have several clients ready to list their homes as well as buyers ready to move forward in their quest for a new home. Sellers & buyers are feeling confident that this is the time to either list their home or buy. Several of our agents have received a number of phone calls regarding the tax breaks & activity is picking up. With numerous buyers ready to purchase, we feel there will be great activity at our upcoming open houses.

El Paso County— Colorado Springs reports the Springs saw a dramatic drop in activity the week of Christmas but it seems to be ramping up once again. We've seen an increase in showings and hopefully that will lead to an increase in listing/sales activity this coming week. Military relocation referrals have been steady the last two weeks but are still less than we have been seeing on a weekly basis. With the new year upon us, we're ramping up for an increase in sales over 2009.

Larimer County— It's pretty slow going out there right now and we've seen a decrease in activity in both contracts and new listings. Though there was a slight bump in listings just after the first of January as sellers decided to put their homes on the market in the new year. Our agents are out showing properties and we're seeing new interest due to the extension of the tax credit. Our median single family home sales price is right around $220,000 & our median attached dwelling sales price is right around $145,000. Decent inventory & historically low interest rates should give current home owners or buyers a great chance to move-up or purchase their first home.

North Metro— No information reported.

Parker— This was an interesting and challenging year for real estate. The buyers were still out there, just a little more savvy and cautious. The homes in the Parker area continued to sell and the homes that were priced correctly sold quickly, sometimes with multiple offers netting higher than asking price. 2010 should produce the same type of activity and even more buyers due to the extension of the tax credit. Parker & the surrounding area will continue to be desirable for relocation with the numbers of jobs projected to increase in the southern areas of metro Denver. The number of foreclosed homes coming on the market will directly impact prices & length of time on the market so sellers will need to stay aggressive in order to sell their homes.

Southeast Metro— Welsome to 2010! We're off to a fabulous start at the SE Metro office. A record 72 showings were set the day after New Year's Day! Inventory continues to decrease & buyer traffic is on the rise. A record number of homes sold in December and we are confident & optimistic about the 1st quarter of the year. We're very excited about the merger of Century 21 Advantage Plus agents to our team. Here's to an exciting & prosperous 2010!

West Lakewood— No information reported.